The ‘Made in Britain’ stamp has been revealed as the ultimate sign of quality, with 95 per cent of foreigners saying they looked to it as a mark of craftsmanship.

In a new study, 68 per cent of respondents said they were more likely to buy products from the UK and they associated items from Scotland, such as haggis and whisky, with being the most British.

And the research showed that UK fashion firms are dominating the world market.

Looking at Google search data trends, Asos was revealed to be the most searched for British fashion brand around the world, with the e-tailer proving most popular in Australia, France, Germany, Spain and the U.S.

However, in China Burberry made it to the top spot with Next, Asos, M&S and Topshop trailing behind…

Read more: http://www.dailymail.co.uk/travel/travel_news/article-5508919/The-Britain-stamp-quality-95-foreigners.html#ixzz5FHHr4kuV
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