- Posted by admin
- On May 14, 2018
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When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?
We were curious about the consumer brand perception of British labels and products, especially in the midst of Brexit, so we asked 2,000 British and 2,000 American people what they think.
If ‘quality’ is the first word that springs to mind when you think of products that have been made in the UK, then you are in the majority. On both sides of the pond, ‘quality’ was the most common positive word associated with British brands and products.
‘Heritage’ came in at second place, while Americans were almost twice as likely as Brits to associate British products with stylishness…