Welcome to Specular
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Jock Kennedy started his shoeshine business in 1994. Originally based within the traditional surroundings of Leadenhall Market – in the original City of London’s financial district – Jock’s company London Shoeshine quickly established a reputation for providing expert shoe care advice with first class customer service. Having worked with numerous luxury brands over the years, Jock has become the “go to guy” when it comes to recommending brands and products for his many high end clients around the world.
“In 1998 we moved to the new financial district of London at Canary Wharf. We decided we had to change our shoeshine method in order to attract more business and opportunities. We built 4 American style shoeshine units to service the 100,000 people that daily work inside the area, and a new global marketing opportunity was born…….”
“During this time we started our hugely popular Event Support Service. Major companies and brands hire our unique shoeshine chairs to attract attention and potential clients with a “free” shoeshine. Once the person is sitting in the shoeshine chair for a 15 minute shoeshine, an opportunity is created to inform the person about our clients products, services or new ranges to a “captive” audience! We can also use the same method to collect data or to simply provide a service for our client that creates a feel good factor. We have taken our services to many countries in North America and Europe. Our client list includes Prada, Alfred Dunhill, Saphir, Ted Baker, Louboutin, Bally of Switzerland, Mr Porter, Berluti, Church’s shoes, Morgan Stanley, Credit Suisse, Soccerex and many, many more high end companies.” Jock Kennedy
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