Design In Scent

Brand Description

Aromatics were highly prized in the ancient world, when scent was a powerful force in ritual, medicine, myth and conquest. Throughout the millennia, scent has helped people to pray, to heal, to make love and war, to create. To inspire, after all, is literally “to breathe in.” Despite such a fragrant history, smell is today the most neglected of our senses. We seek visual beauty in art and nature and indulge our ears with music. We sample new and exotic cuisines and pamper our sense of touch with cashmeres and silks. Rarely though, do we think about the cultivation or enrichment of our sense of smell.

That for us is where our story starts…

Design In Scent is an avant-garde design house led by Gemma Hopkins and Meghan Fay, which specialises in using scent to enhance luxury lifestyle, weddings and brands. They offer a unique approach to fragrance design and its application in diffusion, bespoke products and exclusive experiences. Their work has led not only to the creation of beautifully scented and harmonious environments, but of lasting and meaningful associations between people, places and moments. 

They have worked with many discerning private clients to design bespoke fragrances and host scent masterclasses, and on projects with some of the world’s leading brands, including Bombay Sapphire, Carphone Warehouse, Heathrow, Amway, M&C Saatchi, Battersea Power Station, The Arts Club and The Berkeley. In 2017, they launched their first retail collection of fragrances designed exclusively to capture the memory and emotion of a wedding, available at www.designinscentweddings.com. 

Brand Details

• www.designinscent.com
• studio@designinscent.com
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